“Nobody goes into marketing because they love dashboards and reporting. […] What I see is marketers doing a lot of work and not getting credit for it. Or using the wrong metrics to prove things. “
As Global Vice President of Marketing, Maria is responsible for all go-to-market activities at Apttus, the category defining Quote-to-Cash solutions provider built entirely on the Salesforce platform. Prior to Apttus, Maria was in leadership roles at Marketo (MKTO) and Shunra Software (acquired by HP).
Recently Maria has won numerous awards, including a Stevie Award for Women in Business and has been named to both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management lists. She has over a decade of marketing experience as well as a Marketing Degree and MBA from the School of Business at Rutgers University. Maria is a Salesforce Certified Administrator and a frequent speaker on varied Marketing industry trends.
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